Morgan

  • Full stack product manager that thrives off solving problems
  • Master collaborator skilled in aligning diverse stakeholders
  • Deep customer empathy – my success comes from really understanding my users
  • Easy to work with – friendly, low drama, self-sufficient, and self-directed
  • Certified in AI/ML product management, expert in integrating emerging technologies

Work History

Product Manager

Archbright – 09/2023 to 03/2024

Archbright is an HR consulting company with a suite of B2B SaaS tools. In this role I was the sole product manager working directly under the VP and CEO.

  • Brought Agile to the organization and increased our development velocity 25% – 40%.
  • Came in halfway through two large projects, prioritized and reduced time to market for both by four months
  • Deprecated underperforming features saving time 23% of development time and overhead and increasing engagement to the other features
  • Conducted deep analytical and qualitative research to develop a market position and product vision and built a roadmap from scratch

Senior Product Manager, Editorial Experience

Morning Brew – 06/2022 to 3/2023

Morning Brew is a media company with over 7 million newsletter subscribers. In this role, I was product manager for the editorial experience team, which included both the newsletter and web experiences.

  • Created a completely novel and disruptive system for newsletter customization driven by machine learning and artificial intelligence
  • Integrated a new metadata schema and implemented structural changes to the custom CMS, paving the way for ML driven personalization and data collection
  • Launched two newsletters that reached tens of thousands of subscribers, surpassing revenue and subscriber expectations in the first 30 days
  • Created a streamlined process for starting up newsletters, reducing the time required to launch by 50% and enabling faster experimentation and pop-up newsletters
  • Led several highly political feature initiatives, collaborating with sales/revenue, editorial, growth, and design/development teams, to establish a collaborative framework and achieve alignment among stakeholders

Digital Product Manager

Cascade Public Media | Crosscut | KCTS 9 – 08/2019 to 06/2022

As the sole product manager for KCTS 9’s “World’s Best Television” video streaming service, which had over 130,000 members, and Crosscut, a local news outlet with around 500k unique views a month.

  • Led initiatives that increased membership (our main business goal) by more than 30%:
    • Created and launched an app for two OTT platforms, iOS, and Android, resulting in an engagement increase of more than 50%
    • Successfully launched our flagship product in Canada, tapping into an entirely new market, and achieved a membership growth of over 400% in that territory
  • Developed and iterated a recommendation engine that improved engagement by 22%
  • Led A/B testing initiatives that increased membership conversion by 8% and newsletter conversion by 16%

Consultant  

Freelance – Seattle, WA – 03/2018 – Present

Since graduating with my MBA, I have consulted on technology, product development, e-commerce, data analysis, operations, outsourcing, technology, content creation, and business plans for a wide variety of SMB.

  • Built Shopify platforms from scratch, including integrations with complex supply chains
  • Increased revenue of a Shopify store by 45% in six months through analyzing sales data, clarifying market segmentation, and creating a marketing plan
  • Conducted data analysis and market segmentation, enabling clients to identify and target high-value customer segments, leading to a 25% increase in conversion rates

Education

Masters in Business Administration, WGU Washington, Seattle, WA

Received the Capstone Excellence Award for final consulting project
Bachelor of Arts, New Media, The Evergreen State College, Olympia, WA

Superpowers

Subscription and Membership Products | Large System Integrations and APIs | AI/ML Applications | Large Content Systems (News, Streaming Services, ECommerce, Education) | CMS and Internal Tooling | Video and Audio Streaming | Product Strategy | Teleportation