Facetiming with Huskies
You know who’s not obsessed with production value? Teens. They don’t care if it’s landscape or portrait, or if it’s shot “right.”
This is a recruiting video specifically for students in southern California. The students in this video were shooting themselves and I was just off camera, recording professional audio.
I like to think this innovate approach with gain popularity and lead people in higher ed marketing toward lower production value, highly relevant content. I also created another video targeting NorCal students. You can find that below.